SIPA organized an event with social media strategists from LinkedIn, Secret Sushi Creative, Next Principles, and MiMA. The speakers shared practical advice and tips on how how to set goals, run campaigns, and gain ROI from integrated social media programs. Feel free to download a short list of social media marketing tips from the event here (link the document attached) and check out The Sophisticated Marketer's Guide to LinkedIn with helpful tips from Jason Miller link.
Here is the link for that just in case. http://business.linkedin.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing.html
Following is a short event write up: