Congratulations on a fine effort

Subramanian, Ganapathy ([email protected])
Sun, 19 Jul 1998 14:56:13 -0400

Hi Folks,
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This is going to be short and sweet.
The Onset Ventures event is formally announced for Aug 1, 1998, =

(Saturday) between 4.00 p.m and & 7.00 p.m at the HP auditorium in =

Santa Clara. The speakers and the bios are as follows:
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Darlene Mann joined ONSET Ventures in 1996 as a Venture Partner =

following more than 12 years specializing in software sales, marketi=
ng =

and strategic planning in high growth companies. Darlene served as =

vice president of marketing at Avantos Performance Systems, co-found=
er =

and vice president of marketing at BroadVision, Inc. and held senior=
=

product marketing positions with Lotus Development Corporation, =

Verity, and Paramount Communications. Darlene focuses her investing=
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activities in software and transactions services segments, with =

emphasis on companies in the enterprise applications software and =

electronic commerce markets. Currently, she serves on the boards of =

Narrowline and TallyUp Software. Darlene holds a bachelor's degree =

from the University of California at San Diego, Revelle College.
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Susan Mason came to ONSET Ventures in 1996 after holding positions i=
n =

high technology engineering, marketing and business development. =

Susan most recently led a successful consulting practice, helping =

Fortune 100 corporations capitalize on emerging markets and =

technologies. Early in her career, she held positions in marketing =

and engineering design of high-performance microprocessors for Fujit=
su =

Microelectronics, Fairchild Semiconductor and NCR Microelectronics. =
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Now a Venture Investor, Susan specializes in hardware and software =

investments in the communications, networking and security arenas, a=
nd =

currently serves on the board of Arcot Inc. Susan has a master=EDs =

degree in business from the University of California, Los Angeles.
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Details Of Items Covered:
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Developing a Business Model:
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Darlene Mann of ONSET Ventures, specialists in seed and early stage =

company investments, will provide an in-depth overview to =

understanding and developing business models in start-up companies. =

Combining her own industry experience with the insights developed by=
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ONSET Ventures over 14 years of early stage investing, Ms. Mann will=
=

discuss the issues most critical to entrepreneurs seeking to create =
a =

new business or acquire venture financing. Topics include the =

definition and value of business models, what are the critical =

components of a business model, and approaches for developing a =

business model. =

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How to Pitch to VCs Effectively:
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Susan Mason of ONSET Ventures will lead a detailed and down-to-earth=
=

discussion with information and advice regarding
approaching, pitching and working with venture capitalists to secure=
=

funding. Building on wide experience as a marketing executive in hig=
h =

technology companies and as a business development consultant workin=
g =

with early stage companies prior to joining ONSET Ventures in 1996, =

Ms. Mason will provide insights into the venture capital industry an=
d =

how it works, including venture fund structure, segmentation among =

firms, decision-making criteria and the process of acquiring capital=
=2E =

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Time:
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Approx. 40 minutes each, with 35 minutes by a business lawyer on how=
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to organize the business visas. =

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This gives us enough time to have a Q & A.
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Any suggestions are welcome and as ususal this event is free for SIP=
A =

members and $5.00 for non-SIPA members, who have the option of =

becoming a member, on the spot, by paying the annual dues.
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Hope to see you'll there,
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Regards,
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=

Vivek Kumar
415-951-7526
e-mail:[email protected]