Forrester - Driving Site Traffic - Quick View

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Previous message: Thomas John: "Top venture firms of 1998"

------=_NextPart_000_0006_01BEDE07.6B37A9E0
Content-Type: multipart/alternative;
boundary="----=_NextPart_001_0007_01BEDE07.6B40D1A0"

------=_NextPart_001_0007_01BEDE07.6B40D1A0
Content-Type: text/plain;
charset="Windows-1252"
Content-Transfer-Encoding: quoted-printable

Forrester - Driving Site Traffic - Quick View

=20

=20
=20
=20
=20
Driving Site Traffic=20

April 1999
Cheap, targeted programs like affiliate networks and e-mail =
are the best ways to drive on-line traffic today. As the Web matures, =
marketers will adopt synchronized advertising: using multiple media to =
drive customers through the buying cycle based on their personal traits.
=20
by Jim Nail with Chris Charron, Tim Grimsditch, Jill Aldort =

=20
=20
=20
On-line's share of the traffic-driving budget will fall 20%.
Banners and buttons are popular but not effective.
=20
=20
Marketers must recalibrate traffic-driving efforts.
Media must be synchronized based on consumer segments.
=20
=20
Marketers must reshuffle marketing partnerships.
Advertisers should demand Web exposure for every buy.
=20
=20
Traditional media advertising will take a hit.
Measurement firms will forge cross-media alliances.
=20
=20
=20
Research Methodology
Ad Networks Interviewed For This Report
Interactive Marketing Services Companies Interviewed For This =
Report
Interactive Ad Agencies Interviewed For This Report
Technology Vendors Interviewed For This Report
Related Research
=20
=20
=20
=20
Marketers should share the wealth.
Internet utopia revisited.
Marketing gets a call to arms.
Brush up your banners.
=20

This document is relevant to the following lenses:

Internet Commerce
Business Trade On-line
New Media
On-line Financial Services
On-line Retail
Branding & Advertising On-line

For more information about any of Forrester's lenses, contact us.

=20

Copyright =A9 1999 Forrester Research, Inc. All rights reserved. =
Reproduction of this publication in any form without prior written =
permission is forbidden. Forrester and Technographics are registered =
trademarks, and eResearch is a trademark of Forrester Research, Inc.

=20
=20

------=_NextPart_001_0007_01BEDE07.6B40D1A0
Content-Type: text/html;
charset="Windows-1252"
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">

		=
Driving Site Traffic April 1999 Cheap,=20 targeted programs like affiliate networks and e-mail are the = best=20 ways to drive on-line traffic today. As the Web matures, = marketers=20 will adopt synchronized advertising: using multiple media to = drive=20 customers through the buying cycle based on their personal=20 traits. by=20 Jim Nail with Chris = Charron, Tim=20 Grimsditch, Jill Aldort =
	On-line's = share of the=20 traffic-driving budget will fall 20%. Banners and = buttons are=20 popular but not effective.
	Marketers = must=20 recalibrate traffic-driving efforts. Media must = be=20 synchronized based on consumer segments.
	Marketers = must reshuffle=20 marketing partnerships. Advertisers = should demand=20 Web exposure for every buy.
	Traditional = media=20 advertising will take a hit. Measurement = firms will=20 forge cross-media alliances.
	Research=20 Methodology Ad Networks = Interviewed=20 For This Report Interactive = Marketing=20 Services Companies Interviewed For This Report Interactive = Ad Agencies=20 Interviewed For This Report Technology = Vendors=20 Interviewed For This Report Related=20 Research
	Marketers = should share=20 the wealth. Internet = utopia=20 revisited. Marketing = gets a call to=20 arms. Brush up = your=20 banners.
This = document is=20 relevant to the following lenses: Internet=20 Commerce Business=20 Trade On-line New=20 Media On-line=20 Financial Services On-line=20 Retail Branding=20 & Advertising On-line For = more=20 information about any of Forrester's lenses, contact = us.
Copyright =A9 1999 Forrester Research, Inc. = All rights=20 reserved. Reproduction of this publication in any form without = prior=20 written permission is forbidden. Forrester and Technographics are=20 registered trademarks, and eResearch is a trademark of Forrester = Research,=20 Inc.

• Previous message: Thomas John: "Top venture firms of 1998"