Hyper-Personalization Confluence of Social, Mobile and Big Data

Imagine a world where every device, every digital touch point knows your preferences and provides you with content and information based on your interests and needs. Such a world is possible now more than ever before. With massive amounts of digital data, combined with social behavior and interconnected mobile devices, companies have been able to provide hyper-personalization of services down to the individual. Amazon and Netflix have clearly demonstrated the power of using data to provide effective content to their audience. However, there is lot more to come.

SIPACON is an all day event for technology professionals, business leaders and entrepreneurs to connect with over 300 people and learn from industry leaders.

Venue: Paypal Town Hall , 2161 N 1st, San Jose, CA Google Map
When : Nov 9, 2013 8.00am to 5.00pm

Registration Closed

Registration starts at 8am. Light breakfast is available from 8 to 9am.

The event will start at 8.30am sharp.

Lunch will be available.

Please bring photo ID for security purposes.

Watch for announcements on #SIPACON on twitter.

Speakers & Moderators

                                                   View interviews and excerpts from SIPACON 2012

Agenda

  8.00 - 8.30AM                  Registration and Networking
  8.30 - 8.45AM                  Welcome Address
  8.45 - 9.30AM                  Keynote by Ro Khanna
  9.30 -10.45AM                 Panel : The Next Wave of Personalization with Big Data 
10.45 -11.00AM                Break
11.00 -12.00AM                Maintaining Your Leadership Compass in the Midst of Technological & Global Complexity by Karine Schomer
12.00 - 1.30PM                  Lunch
  1.30 - 2.45PM                   Panel : Trends in Internet of Things
  2.45 - 3.00PM                   Break
  3.00  - 3.15PM                  Legal 101 for Entrepreneurs by Chugh Law Firm
  3.15  - 4.45PM                 "Pitch It Up": Startup pitch contest
  4.45  - 5.00PM                  Closing remarks, Raffle
  5.00PM                               Networking

Registration Closed

Detailed Topic Brief

Keynote: Ro Khanna
	Ro Khanna, is currently a technology lawyer at Wilson Sonsini Goodrich & Rosati and is a lecturer in economics at Stanford University. After spending two years in the Obama Administration, Ro authored Entrepreneurial Nation, a widely acclaimed book on the American manufacturing industry. As keynote at SIPACON2013, Ro will be offering perspectives from his time as Deputy Assistant Secretary of Commerce and working with technology companies in Silicon Valley. His keynote will focus on what America needs to do to remain as the most competitive and dynamic economy in the world. Check out Ro’s Vision for Silicon Valley and his views on how to make the valley stronger.
	Ro Khanna’s book about The Entrepreneurial Nation

Panel Discussion : The Next Wave of Personalization with Big Data
Learn how the confluence of Transactional, Social and Mobile information along with the ability to mine Big Data is transforming the way services and goods are provided customized at an individual level, featuring speakers from eBay, LinkedIn, TheFind, RocketFuel, Pivotal and ShopSocially.
	Moderated by Jai Rawat Founder & CEO, ShopSocially. Successful serial entrepreneur with over 15 years of industry experience. Extensive experience in building early stage startups into market leaders. Have worked in both B2B and B2C space including setting up partnerships, product management, PR/marketing, SEO/SEM/SMM startegies, financial modeling/monetization analysis etc. Expert in eCommerce and social media space.
	Zoher Z. Karu VP, Global Customer Optimization & Data at eBay Zoher Z. Karu is responsible for using data and customer analytics to drive a coordinated and more relevant and personal experience for all buyers and sellers at all customer touchpoints. Most recently, Zoher was the Vice President of Marketing Analytics & Insight at Sears Holdings, where he built and operated a multi-channel targeted marketing platform. His education includes a Ph.D. in Electrical Engineering and Computer Science from MIT and a B.S. in Electrical Engineering from Carnegie Mellon University.
	Siva Kumar Cofounder and CEO of TheFind Siva is a seasoned entrepreneur and cofounder of multiple successful venture funded start-ups. Previously, Siva was VP of Marketing at Chromatic Research and before that VP of Marketing and General Manager at Frame Technology. Siva was the director of marketing at Oracle and also held product marketing positions at Apple. Siva started his marketing career at Intel, where he served as the senior product manager for microprocessors. Siva received his MBA from the University of Chicago; an MS from Pennsylvania State University; and a BS from Indian Institute of Technology, Madras, India.
	Eshwar Belani VP, Products & Biz Dev, RocketFuel   Eshwar Belani is responsible for defining the corporate vision and developing Rocket Fuel’s brand, direct response, social, and vertical product families. In addition, he leads the development of strategic relationships with Rocket Fuel’s data, technology, measurement, analytics, and vertical partners to create a robust suite of offerings for digital advertisers. Eshwar holds a MS in Computer Science from University of California, Berkeley; a Management of Technology degree from University of California, Berkeley; and a B.Tech in Computer Science from the Indian Institute of Technology (IIT), Madras. He has authored several academic publications and holds six patents.
	Srinu Adira Big Data Analytics, Linkedin Srinu is an industry veteran with more than 20 years of experience in the data landscape - from nascent relational databases to Big Data technologies. Srinu has worked in Fortune 100 companies and startups, with the experience of building teams. Srinu's expertise is in enabling business in leveraging data to drive Web3.0. Srinu is currently leading Business Solutions group in Linkedin.
	Milind Bhandarkar, Chief Data Scientist, Pivotal Milind is an experienced software architect and development manager, specialized in large distributed data-intensive computing and machine learning. Milind was the founding member of Yahoo! Apache Hadoop team and has worked in top companies such as Linkedin, Siebel Systems, GreenPlum and Yahoo!. He is currently the Chief Scientist at Pivotal.

Panel Discussion : Trends in internet of Things
We live in a connected world where every day devices have “smart” sensors with the ability to not only collect and process information but also collaborate with other devices. Let’s explore the numerous possibilities this trend has opened up with panelists from Redpine Signals, Aeris Comm., Arrayent and GigaOM.
	Moderated by Larry Cornett Research Analyst for GigaOM Larry typically consulting on topics such as the Semantic Web, Search, and Consumer E-commerce experiences. He also founded Brilliant Forge to help organizations focus their consumer insights, product vision, business strategy, and technology capabilities into new business opportunities by leveraging the power of Design. Prior to founding Brilliant Forge, Larry was a Silicon Valley product executive with over 18 years of experience designing, defining, and building consumer products at several of the biggest and best technology and internet companies; including Apple Computer, Yahoo, eBay, and IBM.
	Venkat Mattela, Chairman and Chief Executive Officer Mr. Mattela has over 30 years of engineering and management experience in the semiconductor industry. Prior to joining Redpine, Mr. Mattela was at Network Media Platforms Group of Analog Devices as Director and was responsible for the product, strategy and business development for media wireless connectivity solutions (WLAN, WMAN). He also led the VLSI development from concept engineering to release of multiple industry leading networking silicon products resulting in a multi-million dollar product line. Prior to joining ADI, Mr. Mattela was at Infineon Technologies as Director and was responsible for micro-architecture and design of TriCore MCU-DSP processor. He led the team to take the architecture to multiple silicon implementations. Mr. Mattela started his career at Tata Institute of Fundamental Research, India in January 1983 and held various engineering positions at LSI Logic, LMSI and CMC Ltd. Mr. Mattela has a Masters Degree in Computer Sciences from Jawaharlal Nehru Technological University, India and holds 11 US patents.
	Subramanian Balakrishnan Director of Engineering, Aeris Communications Subu heads the Billing and Analytics work at Aeris Communication. Subu has been in Software industry for 20+ years. Subu has provided technical leadership to Mobile Analytics Group and Machine learning groups. Subu current interest is in Analytics, Machine Learning use cases in IoT and M2M world.
	Raghu Tarra Vice President, Engineering Arrayent Raghu leads the Engineering Operations team at Arrayent and is responsible for the development of the Arrayent Connect Platform and customer engagement programs. He comes to Arrayent from Sling Media, an EchoStar Corporation subsidiary, where he was SVP and General Manager. Raghu was a founding member of Sling Media, originally serving as the VP of Engineering responsible for running Sling’s worldwide engineering team, managing hardware, embedded system software, Cloud, and mobile applications development. The infrastructure his team built supports millions of Sling-enabled devices. Raghu has more than 20 years of experience building and managing geographically-distributed engineering teams. He holds multiple patents in the video streaming and networking domain. Prior to Sling, Raghu held management positions at Infineon Technologies North America Corp., RealChip Communications, Inc., and Areva T&D. Raghu holds a M.S. in Electronics and Control Engineering from Birla Institute of Technology and Science, and a B.E. in Electrical and Electronics Engineering from Coimbatore Institute of Technology.

Leadership Discussion
	Maintaining Your Leadership Compass in the Midst of Technological & Global Complexity - Karine Schomer, PhD Dr. Karine Schomer is President of India Practice Leader of San Francisco Bay Area based Change Management Consulting & Training, LLC, and leads The CMCT India Practice.

“Pitch It Up”: Startup pitch contest
“Pitch It Up”: Startup pitch contest Watch 7+ startups will pitch their ideas and get feedback from industry veterans. Best idea will win prizes.
Judges
	Naeem Zafar - Enterprise Mobility Evangelist, Entrepreneur, Author
	Alireza Masrour - Managing Partner @ Plug & Play Ventures , a place where he led more than 100 investments for the firm since 2008.
	David Cao -Founder @SVEntrepreneur @GWC US

 Each judge will share their perspective on what makes a winning pitch.

Companies selected to present:

Riaex, Inc

Talentology

Kitty Party

Applat

UI Palette

Registration Closed

For details, including videos of our past events visit website

Call for Volunteers

Volunteers are the people who make this event possible. If you would be interested in volunteering, email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Call for Sponsorships

If your organization is interested in sponsoring SIPACON, please email This email address is being protected from spambots. You need JavaScript enabled to view it. . We have a variety of options to suit your budget.