Jan 24th, 2008: How Google Advertising and Analytics products can work for you
Learn the ins and outs of Google AdWords, Adsense / Analtyics in this 'how-to' workshop so you can increase your ad revenue potential for your website or blog.
Jan 24th, 2008
6.30pm to 9pm Pillsbury Winthrop
2475 Hanover StreetPalo Alto, CA 94304
Members : $15
Non-members
Online : $20
Walk-in: $20 Members/
$25 non-Members
*PLEASE NOTE CHANGE IN LOCATION*
Agenda:
6:30-7:30pm Registration & Networking
7:30-9:00pm Program
Speakers:
7:30-7:55: Andrea Bouch-Dimondstein and Austin Lau, Account Associates, Google AdWords
Attract customers and drive traffic to your site with Google AdWords
By advertising with Google AdWords, you will reach millions of users after they’ve indicated interest in a specific topic, whether it’s by searching for it on Google.com, on one of our search partners, or as they read content online. This session will explain how AdWords works and how it can help you achieve your advertising and marketing goals.
7:55-8:20: Meridith Blascovich, Account Associate, Google AdSense
Earn Revenue for relevant ads on your website
Google AdSense for Content allows you to choose various sizes of ad formats and places targeted text, image, flash, and video ads on your website. AdSense for Mobile Content matches ads to the content of your mobile site, and AdSense for Search monetizes your search results pages. You'll earn money whenever your visitors click on your ads.
8:20-8:45: Alex Ortiz-Rosado, Senior Technical Specialist, Google Analytics
Maximizing your online results using Google Analytics
The next generation web analytics tool from Google, Analytics shows you how people find your site, how they navigate your site, and how they become customers, making it possible for you as an advertiser, publisher, and/or website owner to improve your online results. In this session, you'll learn how Google Analytics works, and how Google Analytics will help you make business decisions that will maximize your return on investment.
8:45-9:00: Question and Answer Session
*PLEASE NOTE CHANGE IN LOCATION*
To sign up for membership, click here.
